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In a world filled with visual images, we often forget about the importance of words. This article is excellent for showing how the copy and words [...]
Importance of Words for Interaction (Chapter 8)
March 30, 2015 -
These two articles provide good information to support the chapter on Digital Marketing. Role of Web Design in Conversion Rate Optimization [...]
Web Design and Ad Engagement (Chapter 8)
March 12, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 