Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare.

Discussion Questions:

  1. What is evaluation of this ad? Was it a good use of humor? Why or why not?
  2. Is humor an effective approach for health care? Why or why not?
  3. What message strategy and execution does this ad utilize? Justify your responses.

About Dr. Ken Clow

Co-author of textbook.

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