Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare.

Discussion Questions:

  1. What is evaluation of this ad? Was it a good use of humor? Why or why not?
  2. Is humor an effective approach for health care? Why or why not?
  3. What message strategy and execution does this ad utilize? Justify your responses.

About Dr. Donald Baack

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s