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This Doritos Post Limon advertisement clearly targets a more distinct audience. Doritos Ad Develop a creative brief that would explain how this [...]
August 18, 2020
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A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]
August 5, 2020
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Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]
May 29, 2014
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Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]
May 27, 2014
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Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]
May 27, 2014
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Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]
May 27, 2014
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When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]
May 23, 2014
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When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]
May 23, 2014
Clow/Baack 