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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Target market

  • This Doritos Post Limon advertisement clearly targets a more distinct audience. Doritos Ad  Develop a creative brief that would explain how this [...]

    Doritos Post Limon (Chapter 5)

    August 18, 2020
  • A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]

    New “Got Milk” Ads (Chapter 4)

    August 5, 2020
  • Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]

    Image of a Farmer TV Ad (Chapter 7)

    May 29, 2014
  • Ellen DeGeneres has a great comedy routine about a line of Bic pens for women. Your students should enjoy this video. It can be used to initiate [...]

    Bic Pens for Women (Chapter 4)

    May 27, 2014
  • Ten years ago Kia was rolled out and targeted for hip, tech-savvy, young consumers. It was for the millennial generation – consumers in [...]

    Kia – Who is the Target Market (Chapter 4)

    May 27, 2014
  • Here is a good video that Karen James (professor at LSUS) shared with me on defining a target market. It fits well with Chapter 4. You may want [...]

    Market Segmentation (Chapter 4)

    May 27, 2014
  • When asked, most consumers support green marketing. When it comes to purchasing green products, however, consumer actions do not always match [...]

    Brita – Green Marketing (Chapter 13)

    May 23, 2014
  • When Esurance began selling its insurance products on the Internet, the company quickly developed a niche in the under-30 market, a group [...]

    Esurance (Chapter 2)

    May 23, 2014
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