This short video provides some great examples of experiential marketing.

Discussion Questions:

  1. Which experiential marketing example did you like the best? Why?
  2. In your opinion, what ingredients are needed for a successful experiential marketing campaign?
  3. Why is experiencing a brand better than just learning about a brand? Provide an example from your personal experience not mentioned in the video.

About Dr. Ken Clow

Co-author of textbook.

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