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One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]
Experiential Marketing (Chapter 10)
October 23, 2019 -
This short video provides some great examples of experiential marketing. Discussion Questions: Which experiential marketing example did you like [...]
Examples of Experiential Marketing (Chapter 10)
September 10, 2015 -
The goal of buzz or word-of-mouth marketing is to get consumers to generate buzz about a brand. The rationale is based on the idea that consumers [...]
Buzz Marketing (Chapter 10)
May 12, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 