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Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]
January 19, 2016
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This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]
July 28, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 20, 2015
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Segmentation, targeting and positioning are critical components of IMC planning. The first video describes the process used by McDonald’s. [...]
May 5, 2014
