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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: McDonald’s

  • Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]

    World’s Best Mom (Chapter 3)

    January 19, 2016
  • This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]

    McDonald’s Creates Heat Sensation (Chapter 10)

    July 28, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 4 (Chapters 7 & 9)

    February 26, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 2 (Chapters 7, 9, 10)

    February 24, 2015
  • Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

    Super Bowl Winners 2015, Part 1 (Chapter 7)

    February 20, 2015
  • Segmentation, targeting and positioning are critical components of IMC planning. The first video describes the process used by McDonald’s. [...]

    Segmentation and Positioning (Chapter 4)

    May 5, 2014
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