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We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could [...]
Packaging (Chapter 2)
September 29, 2014 -
Typically, when designing brands specifically for either males only or females only, marketers often assume that each gender understands itself [...]
Who Understands Men Better? Men or Women (Chapter 3)
May 23, 2014 -
Packaging affects many consumer purchases, especially during visits to retail stores. Swiffer sales stagnated because the product was in a box [...]
Swiffer Packaging (Chapter 2)
May 23, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 