• Ethical issues remain an important area of discussion for marketing and advertising students.  The challenges include ethical messaging as well [...]

  Ethics, Brand Management, and IMC Planning (Chapter 2, 4)

  February 3, 2020
• Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]

  Role of Analytics (Chapter 15, Chapter 4)

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• This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an [...]

  Integrated Campaigns in Action (Chapter 4)

  October 6, 2014
• This integrated campaign is for Progressive Bank  and was prepared by French Creative advertising agency. The PowerPoint provides details of the [...]

  Integrated Campaigns in Action (Chapter 4)

  October 1, 2014

• This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and [...]

  Integrated Campaigns in Action – Chapter 4

  September 26, 2014