• Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]

  Super Bowl Winners 2015, Part 4 (Chapters 7 & 9)

  February 26, 2015
• Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]

  TV Shows and Twitter

  September 22, 2014
• This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]

  Evain’s Real-Time Marketing (Chapter 9)

  September 8, 2014
• Pew Research Center just published a study describing the demographics of social media users in 2013. The actual report in PDF can be downloaded. [...]

  Demographics of Social Media Users (Chapter 9)

  June 3, 2014

• Almost everyone has a Facebook profile. This recent article suggests that Facebook is fading with teens. Another article points out that while [...]

  Is Facebook Fading? (Chapter 9)

  June 3, 2014