• Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be [...]

  Dunkin’ Donuts and the Boston Marathon (Chapter 13)

  March 22, 2019
• Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its [...]

  NFL Sponsorships (Chapter 13)

  September 18, 2014
• Interstate Batteries is an active sponsor with NASCAR and is easily recognizable by NASCAR fans. Resources: Ad No Battery Lasts Longer Ad More [...]

  Interstate Batteries (Chapter 13)

  May 5, 2014
• Sponsorships are a major component of integrated marketing for Adidas. The brand is involved in most major sports and with a large number of [...]

  Adidas (Chapter 13)

  May 5, 2014