Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be found at the Boston Marathon.
Resources:
Discussion Questions:
- Which brand is more prominent in the shoe promotion, Saucony or Dunkin’ Donuts?
- Does limiting the number of shoes to be sold help or hinder the campaign? Defend your answer.
- Which websites and social media outlets would be the most valuable for promoting the sneaker? Why?
- Is it logical to tie a physical fitness product with donuts and coffee? Explain how you believe the program might succeed or fail, based on that connection.
Clow/Baack 