Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be found at the Boston Marathon.

Resources:

Discussion Questions:

  1. Which brand is more prominent in the shoe promotion, Saucony or Dunkin’ Donuts?
  2. Does limiting the number of shoes to be sold help or hinder the campaign? Defend your answer.
  3. Which websites and social media outlets would be the most valuable for promoting the sneaker? Why?
  4. Is it logical to tie a physical fitness product with donuts and coffee? Explain how you believe the program might succeed or fail, based on that connection.

About Dr. Donald Baack

Co-author of textbook.

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