• Many major sports events include corporate tie-ins designed to enhance both the event and the sponsor’s product. A recent example may be [...]

  Dunkin’ Donuts and the Boston Marathon (Chapter 13)

  March 22, 2019
• McDonald’s has in the past presented commercials noting that, for many people the company provided their first job opportunity. Building [...]

  McDonald’s Scholarship Program (Chapter 13)

  December 15, 2018
• Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]

  Football is Family (Chapter 13)

  August 11, 2015
• Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

  Videos for Chapter 13

  June 5, 2014