Sponsorships are a major component of integrated marketing for Adidas. The brand is involved in most major sports and with a large number of athletes. Instead of posting all of the ads and videos on one YouTube Channel, Adidas uses multiple channels.
- Adidas Channel
- Adidas Football
- Adidas Running
- Adidas Originals
- Adidas Basketball
- Adidas Skateboarding
- Adidas Group
- Adidas Golf USA
- Adidas Outdoor
- Adidas Soccer
- Adidas Website
Questions and Exercises:
- Examine each of the YouTube channels. Identify the videos and information on each channel. Discuss for each channel the rationale for the items uploaded by Adidas.
- What similarities do you see among the channels? Be specific.
- What differences do you see among the channels? Be specific.
- Examine the Website of Adidas. Describe the information that is on the site. Discuss how integrated the website is with all of the YouTube channels.
- Locate two Adidas ads that you like. Provide links to the ads. Explain why you like each one.
- What social media does Adidas have a presence? Provide links to each social media. Discuss the look of each social media page to the YouTube channels and website.