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This is an interesting article with a newscast from Good Morning America about a girl that called out Dick’s Sporting Goods on the idea [...]
Girls Like Sports Too (Chapter 13)
November 3, 2014 -
Interstate Batteries is an active sponsor with NASCAR and is easily recognizable by NASCAR fans. Resources: Ad No Battery Lasts Longer Ad More [...]
Interstate Batteries (Chapter 13)
May 5, 2014 -
Sponsorships are a major component of integrated marketing for Adidas. The brand is involved in most major sports and with a large number of [...]
Adidas (Chapter 13)
May 5, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 