Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to discussing ad design.
Resources:
Discussion Questions:
- Which of the two Budweiser ads did you like the best? Why?
- What are your thoughts about the Puppy Love ad? What emotions does it generate?
- What are your thoughts about the Hero’s Welcome ad? Why would Budweiser design this type of ad?
- What message strategy, appeal, and execution are being used in each ad?
- What other 2014 Super Bowl ads did you like? Why?
Clow/Baack 