Students should choose 10 advertisements which they have viewed in the past month. Then, answer the following questions:
- What type of evaluation best matches the current set of “we are all in this together” and “in these challenging times” – type ads?
- Which type of message do you believe best matches coronavirus response ads? Emotional, humorous, rational, etc?
- Do you think there is message fatigue or wear-out effects from all of the the similar coronavirus response-type ads? Why or why not?
- Going forward, what types of ads do you think will do well in the coming months? How should they be pre-tested?
Use the information present in Chapter 15 to support your answers.
Clow/Baack 