Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: message strategy

  • Students should choose 10 advertisements which they have viewed in the past month.  Then, answer the following questions:  What type of [...]

    Evaluation and Coronavirus Ads (Chapter 15)

    May 11, 2020
  • Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]

    New Coke Flavor (Chapter 6)

    February 10, 2019
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