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Students should choose 10 advertisements which they have viewed in the past month. Then, answer the following questions: What type of [...]
Evaluation and Coronavirus Ads (Chapter 15)
May 11, 2020 -
Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]
New Coke Flavor (Chapter 6)
February 10, 2019
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 