The video game market continues to expand.
Resources:
Discussion Questions
- What are the advantages to marketing video games to seniors, from an integrated marketing communications perspective?
- What might be the disadvantages to marketing video games to seniors, from an IMC perspective?
- What methods would a video game marketer use (types of ads, media choices) to market video games to seniors?
- Compare video game marketing to seniors with other target markets (teenage males, teenage females).
- What types of advertising and product placements would work best for video games targeted to seniors?
Clow/Baack 