Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to combinations of both.
Resources:
Discussion Questions:
- Watch the two forms of Allstate advertising, Which is more effective? Why? How is this type of ad best suited to television?
- Watch the Geico commercials, What approach is being used? What connections are there to other media outlets, including social media?
- Use the internet to find other forms of Allstate and Geico television advertising. Assess their effectiveness relative to the ones you have seen.
- Can you think of methods to tie-in Allstate and Geico advertising to other forms of traditional media? Can they be connected to social media? If so, how?
Clow/Baack 