Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus on the balanced taste of McCafe coffee and balancing of everyday life.
Discussion Questions:
- Do you like this new ad and campaign? Why or why not?
- Which component of advertising does the “World’s Best Mom” ad? Why?
- Look at the consumer buying trends discussed in Chapter 3. Which one does this ad campaign utilize? Explain why.
- Do you think focusing on mom’s is a good strategy for Kraft Heinz and McDonald’s? Why or why not?
Clow/Baack 