• Kraft Heinz Company and McDonald’s USA teamed up to create a new campaign “World’s Best Mom.” The ad campaign will focus [...]

  World’s Best Mom (Chapter 3)

  January 19, 2016
• While this New York Times article was written before the Kellogg’s campaign launched, it has useful information about Kellogg’s [...]

  Kellogg’s Hopes to Change Buyer Behavior (Chapter 3)

  December 18, 2014
• The opening vignette for Chapter 3 is about Chipotle Mexican Grill. Here are two of the company’s recent TV ads. These can be used to [...]

  Chipotle Mexican Grill (Chapter 3)

  May 23, 2014
• Jeep has built a strong brand community through its understanding of consumer behavior. Examine the following resources, then answer the [...]

  Jeep (Chapter 3)

  May 7, 2014

• Olive Garden has become one of the most well-known Italian-type restaurants. It is promoted as a family-oriented restaurant that provides quality [...]

  Olive Garden (Chapter 3)

  May 7, 2014