Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 packs of gum!
Discussion Questions:
- What are your thoughts about this brand ambassador program by Mentos?
- Do you believe using brand ambassadors is an effective way of marketing for brands? Why or why not?
- Would you be willing to be a brand ambassador? Why or why not?
Clow/Baack 