Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies.

Resources:

Discussion Questions:

  1. How important is green marketing to you? Do you believe greenwashing is a problem? Why or why not?
  2. Watch the three TV ads. What is your impression? Which did you like the best? Why?
  3. Read the article from Adweek and watch the Organic Valley video story. Do you think this is a good approach for Organic Valley? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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