According to an article in Ad Age, millennials hate apps with uncool designs. The article provides other interesting facts about Millennials and app usage.

Discussion Questions:

  1. How important are apps to you?
  2. Have you killed apps because of poor or uncool designs? Why or why not?
  3. According to the article, Snapchat is gaining users rapidly. Do you use Snapchat? If so, why? If not, why not?

About Dr. Ken Clow

Co-author of textbook.

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