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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Greenwashing

  • Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies. Resources: Adweek [...]

    Organic Valley Tackles Greenwashing (Chapter 13)

    September 13, 2017
  • Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

    Videos for Chapter 13

    June 5, 2014
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