-
Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 [...]
Mentos Brand Ambassador (Chapter 10)
September 15, 2017 -
Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as [...]
Employee Ambassadors (Chapter 10)
March 7, 2016
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 