Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies.
Resources:
- Adweek article
- TV ad – Why Organic Food Costs More
- TV ad – Good Food is Slow Food
- TV ad – Fitness Trackers on Cows
- Organic Valley story
Discussion Questions:
- How important is green marketing to you? Do you believe greenwashing is a problem? Why or why not?
- Watch the three TV ads. What is your impression? Which did you like the best? Why?
- Read the article from Adweek and watch the Organic Valley video story. Do you think this is a good approach for Organic Valley? Why or why not?
Clow/Baack 