According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers.
Discussion Questions:
- After reading the article, what are your thoughts about the new campaign?
- Which of the market segmentation strategies discussed in Chapter 4 is Arby’s using? Justify your choice.
- After watching the new TV ads, what do you think about them? Will they be effective? Why or why not?
- What are your thoughts about the print ads?
Clow/Baack 