Taco Bell is after the Millennial generation and is using targeted mobile ads to do so. This article would be interesting to use with Chapter 14 and a discussion of privacy issues.
Discussion Questions:
- Do you watch mobile ads? Why or why not?
- After reading the article, what are your thoughts about the way Taco Bell is collecting mobile phone activity?
- Do you think the behavioral targeting used by Taco Bell is an invasion of privacy? Why or why not?
- Watch the two Mobile ads for Taco Bell breakfast meals. Which did you like the best? Why?
Clow/Baack 