The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and thought it would be interesting to use with Chapter 6 and could even be used to introduce the chapter.
Discussion Questions:
- After watching the two ads and reading the article, do you believe using animated characters reduces the perceived risk of using a drug? Why or why not?
- Do you think the FDA has a legitimate reason for investigate this issue? Why or why not?
- Can the FDA draw logical conclusions from a survey of 1,500 people? Why or why not?
- Should the advertising industry study this issue as well? If so, which private agency should conduct the study? If not, why not?
Clow/Baack 