Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans feels it was a success because it drove consumers to its website.
Super Bowl 50 Quicken Loan Spot
Discussion Questions:
- What are your thoughts about the Super Bowl ad? Did you like? Why or why not?
- What are your thoughts about the negative comments on Twitter about the ad?
- Would you agree with the President of Quicken Loans that the Super Bowl ad was a success? Why or why not?
Clow/Baack 