McDonald’s Creates Heat Sensation (Chapter 10)

This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter.

• Video of Heat-Sensitive Campaign
• Article about the campaign

Discussion Questions:

1. What did you think of the campaign?
2. One objective of guerrilla marketing is to generate free buzz. Do you think this campaign did that? Why or why not?
3. Do you think this would be a good campaign in the United States? Why or why not?