This advertisement was produced in Australia to encourage individuals to quit smoking. It would be excellent to generate a discussion of the fear appeal.
Discussion Questions
- What level of fear do you think is displayed in this ad? Explain.
- Do you think this ad would have an impact on people who smoke? Why or why not?
- Look at the Behavioral Response Model in the chaper. Discuss the concepts of severity and vulnerability as presented in this ad.
Watch this anti-smoking advertisement.
- What level of fear do you think is displayed in it? Why?
- Compare this ad to the first ad. Which would be more effective? Why?
Clow/Baack 