One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of advertising design.
Discussion Question:
- For each ad, what is the message the ad conveys? Do you think this is the message the creatives wanted to convey? Why or why not?
- For each ad, identify the appeal, message strategy, and execution. Support your choice.
- Which ad do you like the best? Why?
- Which ad do you like the least? Why?
Clow/Baack 