For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with the topic, this could lead to an interesting discussion for Chapter 14.
Discussion Questions:
- What is your evaluation of this TV ad?
- Do you find it offensive? Why or why not?
- Viagra has targeted this TV ad towards females as well as males. Do you think this is a good strategy? Why or why not?
Clow/Baack 