People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here is the TV ad and a microsite that was created by Whirlpool. You may want to start the discussion by talking about the idea that we hear much more criticisms than thanks.
Discussion Questions:
- After reading the article, what are your thoughts about the campaign?
- Did you like the TV ad? Why or why not?
- What type of appeal, message strategy and execution does Whirlpool use?
- Access the microsite that Whirlpool created. Why would Whirlpool create this site? Do you like the site? Why or why not?
Clow/Baack 