Integrated Campaigns in Action (Chapter 4)

This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an integrated campaign strategy and marketing plan. The campaign features a print component, billboards, and a new brochure. This campaign would be good to use with Chapter 4 to illustrate the planning process agencies use in developing integrated campaigns.

Argent Financial Integrated Campaign

For additional integrated campaigns, access the authors’ website at clowbaack.net.