Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access Interbrand’s Best Global Brands webpage directly.

Teaching Suggestions:

  • Ask students to write down who they think are the top five global brands. You can then show the list and they can then identify the position of each of the brands they picked. The lowest score wins!
  • Write on the board or in a PowerPoint the top 10 brands in random order. Ask students to rank them from first to tenth. Winner is the student who gets the most right.

You may want to offer a simple prize, a candy bar or a gift card to Starbucks to the winning student. This can also be done as teams.

About Dr. Donald Baack

Co-author of textbook.

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