Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access Interbrand’s Best Global Brands webpage directly.

Teaching Suggestions:

  • Ask students to write down who they think are the top five global brands. You can then show the list and they can then identify the position of each of the brands they picked. The lowest score wins!
  • Write on the board or in a PowerPoint the top 10 brands in random order. Ask students to rank them from first to tenth. Winner is the student who gets the most right.

You may want to offer a simple prize, a candy bar or a gift card to Starbucks to the winning student. This can also be done as teams.

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s