-
Interbrand released the 100 Best Global Brands. Here is a New York Times article about the listing. You may also want to access [...]
Best Global Brands (Chapter 2)
May 23, 2014 -
Branding is a critical component of integrated marketing communications. Companies spend considerable time and money to ensure its brands [...]
Branding (Chapter 2)
May 7, 2014
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 