A recent CNN story highlights interesting features about logos.
Resources.
- Do you think logo development is more or less important in today’s marketing environment? Explain your response.
- Using the tips for creating or changing effective logos in Chapter 2 (Figure 2.12), do you think these creative logos will lead to greater success over time? Why or why not?
- In the current marketing communications environment in which digital and alternative media have become increasingly important components of a strategic IMC approach, will logos play a greater or lesser role in creating brand recognition and recall?
Clow/Baack 