Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and launched a new set of logos to appear on company planes. The company also notified female cabin crew members that they would no longer be required to wear make-up on flights.
Resources:
Discussion Questions:
- Read the first article. What do you think of the changes? Will they help the company succeed?
- Read the second article. Does this management change relate to the logo update? If so, how? If not, why not?
- Watch the video regarding development of quality logos. What does the video suggest? Do the suggestions match with the Virgin Atlantic logo update?
- Explain in your own words how a logo might help or hurt a company’s brand and image.
Clow/Baack 