Experts estimate that digital advertising to kids will reach $1.2 billion in 2019, which will be 28% of the total spent on advertising to children. This should create an interesting discussion in your class for Chapter 14.
Discussion Questions:
- After reading the article, what are your thoughts about the growth in digital advertising to children?
- Do you feel there needs to be stricter regulations in advertising to children, or less? Why?
- What are the major concerns in your mind about brands advertising to kids?
- What are the benefits to brands in advertising to kids?
Clow/Baack 