Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 specifically, when Steak ‘n Shake was founded.
Resources:
Discussion Questions:
- In terms of hierarchy of effects, which stage(s) do these ads target? Explain why.
- Look through the advertising goals presented in Chapter 6. Which goal do you think was targeted with this campaign? Explain why.
- Who is the target audience for this ad? Explain why.
- Which of the three ads did you like the best? Why?
- Do you think this new campaign will boost sales for Steak ‘n Shake? Why or why not?
Clow/Baack 