One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6.
Discussion Questions:
- Do you like the ad? Why or why not?
- Which message strategy, appeal, and execution is used in the ad? Justify your choices.
- Which type of spokesperson is used in the ad?
- Do you think this is an effective ad for Post-It? Why or why not?
Clow/Baack 