Picture This (Chapter 13)

Here is a great example of Sony Pictures Television’s social responsibility effort. It also includes an international theme that makes it even more attractive.

• Sony Pictures Television social responsibility website

Discussion Questions:

1. How important is it for companies to be socially responsible? Explain why.
2. What is your evaluation of the social responsibility effort of Sony Pictures Television?
3. Does the company’s social responsibility effort impact your image of Sony Pictures Television? Why or why not?