As digital and social media marketing continue to grow, the number of ads and messages being ignored is growing even faster. This article by Tessa Wegert outlines 3 strategies to make digital marketing more relevant, thus increasing results.
Discussion Questions:
- Identify the three ways brands can make digital marketing more relevant? Discuss the importance of each method.
- Toyota created a campaign with BuzzFeed that generated social lift of 1.3 times. Why do you think this campaign was successful?
- Examine the site Athlete Network. How does this illustrate the principle of targeting a specific niche?
Clow/Baack 