I found this article intriguing. We live in a visual society and most advertising uses visuals to attract attention and to hold interest. This article suggests in a world flooded by visuals designing with type only can be effective.
Discussion Questions:
- Will ads with only type work? Why or why not?
- What mediums will these type of ads be the most effective? Explain why.
- List the 5 most important concepts you learned from the article.
- Which of the “type only” ads did you like the best? Why?
Clow/Baack 