I found this article intriguing. We live in a visual society and most advertising uses visuals to attract attention and to hold interest. This article suggests in a world flooded by visuals designing with type only can be effective.

Discussion Questions:

  1. Will ads with only type work? Why or why not?
  2. What mediums will these type of ads be the most effective? Explain why.
  3. List the 5 most important concepts you learned from the article.
  4. Which of the “type only” ads did you like the best? Why?

About Dr. Donald Baack

Co-author of textbook.

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