Chrysler recently launched a new campaign promoting its vehicles as “America’s Import.”
- After watching these new Chrysler ads, what are your thoughts?
- Which product positioning strategy is Chrysler using? Justify your answer.
- What does the concept “America’s Import” mean to you? Explain.
- What are your thoughts about having individuals speaking in a different language in the ads?
- Do you think this positioning approach will benefit Chrysler? Why or why not?