Product placement has become a big business. Do they work? Here are some videos that can be used to generate a discussion.
Discussion Questions:
- Why do brands invest in product placement rather than use advertising?
- From the first video, list the top 10 product placements. For each, indicate if you agree that it is a good product placement or not. Explain why.
- From the second video, what is digitally-placed product placement? Why should companies use digitally-placed product placement?
- For you personally, are product placements effective? Why or why not?
- Watch the third video. Would you agree that these product placements were not done well? Why or why not?
- Do you think product placement suffers from clutter, similar to ad clutter? Why or why not?
Clow/Baack 