Pink Jacket Creative produced a trade show campaign for Wayport. In addition to the PowerPoint presentation, we have a video by the agency partners, Elena and Bill, explaining the campaign. This campaign is excellent for Chapter 12 and helping students understand reaching b-to-b buyers in a trade show.
Wayport PowerPoint Presentation
Video by Elena and Bill of Pink Jacket Creative
For additional integrated campaigns, access the authors’ website at clowbaack.net.
Clow/Baack 